1. Eight data prep lessons for advanced analytics -- Sascom Voices →

    Communicating the logistical layout and complexity of #3

    3. Distinguish between data warehouses, data marts, and analytic databases.

    with the overall vision for #4

    4. Design a data warehouse architecture that accommodates analytics.

    are where most PMs have problems.  In particular with #4, communicating the need to create something extensible and scalable ‘for the future’ clashes with the easy technical kludge to get something up and going immediately.

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